Presented by ARC Document Solutions and Riot Creative Imaging

1 LU | Elective

Free Parking | Lunch provided | Shop Tour

This one-hour course explores how digital displays and experiential graphics can be combined to create layered visual experiences within the built environment. Participants will examine how digital signage with interactive and non-interactive displays, kiosks, menu boards, and video walls are integrated with experiential graphics such as wall wraps, wall coverings, environmental graphics, directional signage, and branded interior elements to shape how people perceive and move through a space. The session will review applications across retail, corporate, hospitality, education, and public environments, with emphasis on how these visual systems support facility communication, brand expression, and user engagement. By comparing static and digital elements within a single design approach, the course will help architects and designers evaluate how immersive graphics and display technologies contribute to more dynamic and memorable environments.

Learning Objectives:

• Identify the primary roles digital displays and experiential graphics play in shaping communication, branding, and user engagement within interior environments.

• Compare the design strengths of digital signage and experiential graphics, including where interactive displays, environmental graphics, wall coverings, and directional elements perform best within a space.

• Evaluate how placement, scale, content, material selection, and visual integration influence the effectiveness of layered visual experiences in retail, workplace, hospitality, education, and public-facing environments.

• Apply a design framework for combining digital displays and experiential graphics to create immersive, brand-aligned environments that improve visual impact and user experience.